Operating path
Set the standards, assignments, coaching, and daily rhythm that make performance clear.
Missions
Each mission contains one lesson, one buyer drill, and one reflection. Adam and Eve play the buyer and can coach you mid-call. No real customer is ever contacted during practice.
Mission 1
LessonDefine the approved audience, offer, facts, stop conditions, and outcome. A team cannot perform safely against an unclear brief.
Buyer drillAdam gives you a campaign request with a broad audience and an unsupported claim.
ReflectionWhat did you remove or resolve before launch?
Mission 2
LessonMatch work to demonstrated skill, readiness, and coaching need. Do not confuse activity with readiness.
Buyer drillEve gives you three learners with different strengths and one urgent campaign.
ReflectionWhich evidence controlled each assignment?
Mission 3
LessonReview conversations, next actions, missed records, and points of friction. Use a small set of facts that leads to action.
Buyer drillAdam presents a busy day with high activity and weak follow-through.
ReflectionWhich fact changes tomorrow's plan?
Mission 4
LessonLook for repeated conditions that create weak work. Change the reference, rule, brief, assignment, or drill that shapes the behaviour.
Buyer drillEve shows the same error across several capable learners.
ReflectionIs the right fix individual practice or better structure?
Scored role check
Prepare a campaign, assign a small team, review a simulated day, and choose the next system and coaching actions.
The result is a 0–20 evidence profile. It shows which mission to repeat. The Academy has not published a pass mark.
The learning circle